{"id":7844,"date":"2023-04-19T11:13:38","date_gmt":"2023-04-19T04:13:38","guid":{"rendered":"https:\/\/vietnam.atalink.com\/blog\/?p=7844"},"modified":"2024-10-24T11:15:17","modified_gmt":"2024-10-24T04:15:17","slug":"tim-hieu-ve-khai-niem-category-management","status":"publish","type":"post","link":"https:\/\/vietnam.atalink.com\/blog\/tim-hieu-ve-khai-niem-category-management\/","title":{"rendered":"T\u00ecm hi\u1ec3u v\u1ec1 Category Management &#8211; Qu\u1ea3n l\u00fd danh m\u1ee5c trong mua h\u00e0ng"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Hi\u1ec7n nay, thu\u1eadt ng\u1eef <strong>Category Management<\/strong> c\u00f2n kh\u00e1 m\u1edbi m\u1ebb t\u1ea1i Vi\u1ec7t Nam. Kh\u00e1i ni\u1ec7m n\u00e0y c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01a1n gi\u1ea3n l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn m\u1edbi trong vi\u1ec7c t\u1ed5 ch\u1ee9c mua h\u00e0ng \u0111\u1ed1i v\u1edbi t\u1ed5 ch\u1ee9c kinh doanh. \u0110\u1ec3 t\u00ecm hi\u1ec3u c\u1ee5 th\u1ec3 h\u01a1n v\u1ec1 kh\u00e1i ni\u1ec7m qu\u1ea3n l\u00fd danh m\u1ee5c n\u00e0y, m\u1eddi b\u1ea1n tham kh\u1ea3o th\u00eam c\u00e1c n\u1ed9i dung tr\u00ecnh b\u00e0y trong b\u00e0i vi\u1ebft ngay sau \u0111\u00e2y.\u00a0<\/span><\/p>\n<h2><b>1. \u0110\u00f4i n\u00e9t v\u1ec1 qu\u1ea3n l\u00fd danh m\u1ee5c (Category Management)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Kh\u00e1i ni\u1ec7m qu\u1ea3n l\u00fd danh m\u1ee5c c\u00f3 ngu\u1ed3n g\u1ed1c xu\u1ea5t ph\u00e1t t\u1eeb b\u1ed9 ph\u1eadn Marketing v\u00e0 Sales. Khi \u0111\u00f3, nh\u00e0 qu\u1ea3n l\u00fd c\u1ea7n ph\u1ea3i quy\u1ebft \u0111\u1ecbnh t\u1ed5 ch\u1ee9c v\u00e0 x\u00e2y d\u1ef1ng \u0111\u1ed9i sale theo t\u1eebng nh\u00f3m s\u1ea3n ph\u1ea9m, v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd, theo t\u00ednh r\u1ee7i ro ho\u1eb7c gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/p>\n<figure id=\"attachment_7851\" aria-describedby=\"caption-attachment-7851\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"wp-image-7851 size-full\" src=\"https:\/\/vietnam.atalink.com\/blog\/wp-content\/uploads\/2022\/12\/Phuong-phap-category-management-1.jpg\" alt=\"Qu\u1ea3n l\u00fd danh m\u1ee5c\" width=\"800\" height=\"450\" srcset=\"https:\/\/vietnam.atalink.com\/blog\/wp-content\/uploads\/2022\/12\/Phuong-phap-category-management-1.jpg 800w, https:\/\/vietnam.atalink.com\/blog\/wp-content\/uploads\/2022\/12\/Phuong-phap-category-management-1-300x169.jpg 300w, https:\/\/vietnam.atalink.com\/blog\/wp-content\/uploads\/2022\/12\/Phuong-phap-category-management-1-768x432.jpg 768w, https:\/\/vietnam.atalink.com\/blog\/wp-content\/uploads\/2022\/12\/Phuong-phap-category-management-1-696x392.jpg 696w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-7851\" class=\"wp-caption-text\">Ph\u01b0\u01a1ng ph\u00e1p Category Management<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Ban \u0111\u1ea7u, <strong>Category Management<\/strong> \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng t\u1ea1i c\u00e1c si\u00eau th\u1ecb b\u00e1n l\u1ebb \u1edf M\u1ef9 v\u00e0 d\u1ea7n d\u1ea7n ph\u00e1t tri\u1ec3n th\u00e0nh quy tr\u00ecnh qu\u1ea3n l\u00fd c\u1ee5 th\u1ec3 v\u00e0o cu\u1ed1i th\u1ebf k\u1ef7 XX. \u0110\u1ebfn n\u0103m 1994, h\u01a1n 20% nh\u00e0 b\u00e1n l\u1ebb \u1edf M\u1ef9 \u0111\u00e3 s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y v\u00e0 h\u01a1n 62% nh\u00e0 b\u00e1n l\u1ebb ho\u00e0n thi\u1ec7n \u0111\u00fang quy tr\u00ecnh c\u1ee7a m\u00ecnh.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sau \u0111\u00f3, kh\u00e1i ni\u1ec7m n\u00e0y \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng ph\u1ed5 bi\u1ebfn \u1edf nh\u1eefng ng\u00e0nh h\u00e0ng kinh doanh kh\u00e1c. C\u00f3 th\u1ec3 n\u00f3i, Category Management (Qu\u1ea3n l\u00fd danh m\u1ee5c) \u0111\u00f2i h\u1ecfi s\u1ef1 tham gia t\u00edch c\u1ef1c c\u1ee7a nhi\u1ec1u b\u00ean kh\u00e1c nhau nh\u01b0 ph\u00f2ng ban n\u1ed9i b\u1ed9 v\u00e0 c\u1ea3 nh\u1eefng c\u00e1 nh\u00e2n trong doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tuy nhi\u00ean, kh\u00e1i ni\u1ec7m n\u00e0y ch\u1ec9 v\u1eeba b\u1eaft \u0111\u1ea7u \u1ee9ng d\u1ee5ng \u1edf nh\u1eefng doanh nghi\u1ec7p b\u00e1n l\u1ebb l\u1edbn. \u0110\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty s\u1ea3n xu\u1ea5t, th\u01b0\u01a1ng m\u1ea1i th\u00ec kh\u00e1i ni\u1ec7m n\u00e0y v\u1eabn c\u00f2n kh\u00e1 m\u1edbi m\u1ebb.\u00a0<\/span><\/p>\n<h3><b>1.1 \u0110\u1ecbnh ngh\u0129a v\u1ec1 danh s\u00e1ch<\/b><\/h3>\n<p><span class=\"sw\">Danh<\/span> <span class=\"sw\">s\u00e1ch<\/span> <span class=\"sw\">l\u00e0<\/span> <span class=\"sw\">m\u1ed9t<\/span> <span class=\"sw\">c\u1ea5u<\/span> <span class=\"sw\">tr\u00fac<\/span> <span class=\"sw\">d\u1eef<\/span> <span class=\"sw\">li\u1ec7u<\/span> <span class=\"sw\">bao<\/span> <span class=\"sw\">g\u1ed3m<\/span> <span class=\"sw\">m\u1ed9t<\/span> <span class=\"sw\">s\u1ed1<\/span> <span class=\"sw\">ph\u1ea7n<\/span> <span class=\"sw\">t\u1eed<\/span> <span class=\"sw\">h\u1eefu<\/span> <span class=\"sw\">h\u1ea1n<\/span> <span class=\"sw\">v\u00e0<\/span> <span class=\"sw\">m\u1ed9t<\/span> <span class=\"sw\">ki\u1ec3u<\/span> <span class=\"sw\">d\u1eef<\/span> <span class=\"sw\">li\u1ec7u<\/span> <span class=\"sw\">\u0111\u01b0\u1ee3c<\/span> <span class=\"sw\">ch\u1ec9<\/span> <span class=\"sw\">\u0111\u1ecbnh.<\/span> <span class=\"sw\">Gi\u1eefa<\/span> <span class=\"sw\">c\u00e1c<\/span> <span class=\"sw\">y\u1ebfu<\/span> <span class=\"sw\">t\u1ed1<\/span> <span class=\"sw\">n\u00e0y<\/span> <span class=\"sw\">c\u00f3<\/span> <span class=\"sw\">m\u1ed1i<\/span> <span class=\"sw\">quan<\/span> <span class=\"sw\">h\u1ec7<\/span> <span class=\"sw\">v\u1edbi<\/span> <span class=\"sw\">nhau.<\/span> <span class=\"sw\">Th\u00f4ng<\/span> <span class=\"sw\">th\u01b0\u1eddng<\/span> <span class=\"sw\">ch\u00fang<\/span> <span class=\"sw\">\u0111\u01b0\u1ee3c<\/span> <span class=\"sw\">s\u1eafp<\/span> <span class=\"sw\">x\u1ebfp<\/span> <span class=\"sw\">theo<\/span> <span class=\"sw\">th\u1ee9<\/span> <span class=\"sw\">t\u1ef1<\/span> <span class=\"sw\">kh\u00e1c<\/span> <span class=\"sw\">nhau<\/span> <span class=\"sw\">theo<\/span> <span class=\"sw\">ki\u1ec3u<\/span> <span class=\"sw\">li\u1ec7t<\/span> <span class=\"sw\">k\u00ea<\/span> <span class=\"sw\">m\u1ed9t<\/span> <span class=\"sw\">chi\u1ec1u<\/span> <span class=\"sw\">v\u00e0<\/span> <span class=\"sw\">c\u00f3<\/span> <span class=\"sw\">kh\u00e1i<\/span> <span class=\"sw\">ni\u1ec7m<\/span> <span class=\"sw\">ri\u00eang.<\/span><\/p>\n<p><span class=\"sw\">C\u1ee5<\/span> <span class=\"sw\">th\u1ec3,<\/span> <span class=\"sw\">danh<\/span> <span class=\"sw\">m\u1ee5c<\/span> <span class=\"sw\">mua<\/span> <span class=\"sw\">h\u00e0ng<\/span> <span class=\"sw\">l\u00e0<\/span> <span class=\"sw\">m\u1ed9t<\/span> <span class=\"sw\">nh\u00f3m<\/span> <span class=\"sw\">s\u1ea3n<\/span> <span class=\"sw\">ph\u1ea9m<\/span> <span class=\"sw\">ho\u1eb7c<\/span> <span class=\"sw\">d\u1ecbch<\/span> <span class=\"sw\">v\u1ee5<\/span> <span class=\"sw\">c\u00f3<\/span> <span class=\"sw\">chung<\/span> <span class=\"sw\">\u0111\u1eb7c<\/span> <span class=\"sw\">\u0111i\u1ec3m.<\/span> <span class=\"sw\">V\u00e0<\/span> <span class=\"sw\">cung<\/span> <span class=\"sw\">c\u1ea7u<\/span> <span class=\"sw\">v\u00e0<\/span> <span class=\"sw\">nh\u00e0<\/span> <span class=\"sw\">cung<\/span> <span class=\"sw\">c\u1ea5p<\/span> <span class=\"sw\">c\u0169ng<\/span> <span class=\"sw\">v\u1eady.<\/span> <span class=\"sw\">C\u00e1c<\/span> <span class=\"sw\">ph\u00e2n<\/span> <span class=\"sw\">lo\u1ea1i<\/span> <span class=\"sw\">kh\u00e1c<\/span> <span class=\"sw\">nhau<\/span> <span class=\"sw\">t\u00f9y<\/span> <span class=\"sw\">theo<\/span> <span class=\"sw\">ng\u00e0nh,<\/span> c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c ch\u00ednh c\u1ee7a ho\u1ea1t \u0111\u1ed9ng mua s\u1eafm<span class=\"sw\">,<\/span> <span class=\"sw\">h\u1ed3<\/span> <span class=\"sw\">s\u01a1<\/span> <span class=\"sw\">chi<\/span> <span class=\"sw\">ti\u00eau<\/span> <span class=\"sw\">v\u00e0<\/span> <span class=\"sw\">th\u1ecb<\/span> <span class=\"sw\">tr\u01b0\u1eddng<\/span> <span class=\"sw\">b\u00ean<\/span> <span class=\"sw\">ngo\u00e0i.<\/span><\/p>\n<h3><b>1.2 Gi\u1edbi thi\u1ec7u v\u1ec1 qu\u1ea3n l\u00fd danh m\u1ee5c<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Qu\u1ea3n l\u00fd danh m\u1ee5c (Category management) \u0111\u01b0\u1ee3c xem l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn c\u00f3 h\u1ec7 th\u1ed1ng v\u00e0 mang t\u00ednh k\u1ef7 lu\u1eadt trong vi\u1ec7c mua s\u1eafm. Hi\u1ec3u theo c\u00e1ch \u0111\u01a1n gi\u1ea3n, c\u00e1c doanh nghi\u1ec7p s\u1ebd ph\u00e2n chia c\u1ee5 th\u1ec3 nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 li\u00ean quan th\u00e0nh nh\u00f3m theo t\u1eebng danh m\u1ee5c ri\u00eang bi\u1ec7t. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap cho ng\u01b0\u1eddi qu\u1ea3n l\u00fd danh m\u1ee5c t\u1eadp trung c\u1ee5 th\u1ec3 v\u1ec1 th\u1eddi gian v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng chuy\u00ean s\u00e2u h\u01a1n. T\u1eeb \u0111\u00f3, k\u1ebft qu\u1ea3 mua h\u00e0ng s\u1ebd t\u1ed1t h\u01a1n so v\u1edbi nh\u1eefng bi\u1ec7n ph\u00e1p mua h\u00e0ng theo giao d\u1ecbch truy\u1ec1n th\u1ed1ng tr\u01b0\u1edbc \u0111\u00e2y.\u00a0<\/span><\/p>\n<h3><b>1.3 Ho\u1ea1t \u0111\u1ed9ng ch\u00ednh c\u1ee7a qu\u1ea3n l\u00fd danh m\u1ee5c<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">V\u1eady c\u00e1c ho\u1ea1t \u0111\u1ed9ng ch\u00ednh c\u1ee7a Category Management l\u00e0 g\u00ec? Khi s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p Category Management c\u00f3 ngh\u0129a l\u00e0 ph\u1ea3i ph\u00e2n h\u00f3a chuy\u00ean s\u00e2u nh\u1eefng kho\u1ea3n chi ti\u00eau v\u00e0 ph\u00e2n h\u00f3a c\u00f4ng vi\u1ec7c c\u1ee7a ng\u01b0\u1eddi thu mua. T\u1eeb \u0111\u00f3, v\u1ea5n \u0111\u1ec1 mua h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c th\u1ed1ng nh\u1ea5t, \u1ed5n \u0111\u1ecbnh h\u01a1n v\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ed1i v\u1edbi ph\u01b0\u01a1ng ph\u00e1p n\u00e0y, vi\u1ec7c thu mua s\u1ebd gi\u1ea3m thi\u1ec3u c\u00e1c r\u1ee7i ro ph\u00e1t sinh t\u1eeb nh\u1eefng \u0111\u01a1n h\u00e0ng b\u1ea5t th\u01b0\u1eddng. \u0110\u1ed3ng th\u1eddi, ti\u1ebft ki\u1ec7m chi ph\u00ed th\u00f4ng qua vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i c\u00e1c nh\u00e0 cung c\u1ea5p v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 th\u01b0\u01a1ng m\u1ea1i \u0111\u1ed3ng b\u1ed9, b\u1ec1n ch\u1eb7t h\u01a1n. C\u00e1c nh\u00e0 cung c\u1ea5p s\u1ebd t\u00ecm \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u00e1c th\u01b0\u01a1ng m\u1ea1i d\u00e0i l\u00e2u, mang \u0111\u1ebfn ngu\u1ed3n thu \u1ed5n \u0111\u1ecbnh v\u00e0 t\u1ea1o vi\u1ec7c l\u00e0m cho nh\u1eefng ng\u01b0\u1eddi lao \u0111\u1ed9ng.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e1c ho\u1ea1t \u0111\u1ed9ng ch\u00ednh c\u1ee7a qu\u1ea3n l\u00fd danh m\u1ee5c \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh theo c\u00e1c b\u01b0\u1edbc c\u01a1 b\u1ea3n sau:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1ed5ng h\u1ee3p kho\u1ea3n chi v\u00e0 d\u1ef1 b\u00e1o nhu c\u1ea7u: Ph\u00f2ng thu mua s\u1ebd th\u1ef1c hi\u1ec7n v\u00e0 ph\u00e1t tri\u1ec3n s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u v\u1ec1 nh\u1eefng kho\u1ea3n chi ti\u00eau \u0111\u1ed1i v\u1edbi nh\u00e0 cung c\u1ea5p v\u00e0 ph\u00e2n t\u00edch nhu c\u1ea7u n\u1ed9i b\u1ed9 trong t\u01b0\u01a1ng lai<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ph\u00e2n lo\u1ea1i chi ti\u00eau: Ph\u00e2n lo\u1ea1i c\u1ee5 th\u1ec3 c\u00e1c kho\u1ea3n chi ti\u00eau d\u1ef1a theo c\u00e1c ng\u00e0nh h\u00e0ng v\u00e0 l\u0129nh v\u1ef1c\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c: Ph\u00e2n t\u00edch v\u00e0 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c sourcing d\u1ef1a tr\u00ean ng\u00e0nh h\u00e0ng v\u00e0 l\u0129nh v\u1ef1c\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ch\u1ecdn l\u1ef1a nh\u00e0 cung c\u1ea5p: L\u1ef1a ch\u1ecdn nh\u00e0 cung c\u1ea5p ph\u00f9 h\u1ee3p v\u00e0 ph\u00e2n th\u00e0nh c\u00e1c nh\u00f3m<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Qu\u1ea3n l\u00fd k\u1ebft qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng: N\u1eafm b\u1eaft v\u00e0 qu\u1ea3n l\u00fd k\u1ebft qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a t\u1eebng nh\u00e0 cung c\u1ea5p v\u00e0 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c\u00a0\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<h2><b>2. Vai tr\u00f2 c\u1ee7a qu\u1ea3n l\u00fd danh m\u1ee5c trong ho\u1ea1t \u0111\u1ed9ng doanh nghi\u1ec7p<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c qu\u1ea3n l\u00fd danh m\u1ee5c (<strong>Category Management<\/strong>) h\u1ee3p l\u00fd s\u1ebd mang \u0111\u1ebfn s\u1ef1 gia t\u0103ng v\u1ec1 doanh s\u1ed1. \u0110\u1eb7c bi\u1ec7t khi trong ho\u00e0n c\u1ea3nh t\u0103ng tr\u01b0\u1edfng t\u1ef1 nhi\u00ean \u0111ang c\u00f3 s\u1ef1 kh\u00f3 kh\u0103n, vi\u1ec7c qu\u1ea3n l\u00fd danh m\u1ee5c s\u1ea3n ph\u1ea9m ng\u00e0y c\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n.\u00a0<\/span><\/p>\n<figure id=\"attachment_7852\" aria-describedby=\"caption-attachment-7852\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"wp-image-7852 size-full\" src=\"https:\/\/vietnam.atalink.com\/blog\/wp-content\/uploads\/2022\/12\/Vai-tro-chu-yeu-cua-quan-ly-danh-muc-doi-voi-doanh-nghiep-1.jpg\" alt=\"Qu\u1ea3n l\u00fd danh m\u1ee5c\" width=\"800\" height=\"450\" srcset=\"https:\/\/vietnam.atalink.com\/blog\/wp-content\/uploads\/2022\/12\/Vai-tro-chu-yeu-cua-quan-ly-danh-muc-doi-voi-doanh-nghiep-1.jpg 800w, https:\/\/vietnam.atalink.com\/blog\/wp-content\/uploads\/2022\/12\/Vai-tro-chu-yeu-cua-quan-ly-danh-muc-doi-voi-doanh-nghiep-1-300x169.jpg 300w, https:\/\/vietnam.atalink.com\/blog\/wp-content\/uploads\/2022\/12\/Vai-tro-chu-yeu-cua-quan-ly-danh-muc-doi-voi-doanh-nghiep-1-768x432.jpg 768w, https:\/\/vietnam.atalink.com\/blog\/wp-content\/uploads\/2022\/12\/Vai-tro-chu-yeu-cua-quan-ly-danh-muc-doi-voi-doanh-nghiep-1-696x392.jpg 696w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-7852\" class=\"wp-caption-text\">Vai tr\u00f2 ch\u1ee7 y\u1ebfu c\u1ee7a qu\u1ea3n l\u00fd danh m\u1ee5c \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/figcaption><\/figure>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u1ea3m b\u1ea3o s\u1ef1 \u0111\u1ed3ng nh\u1ea5t:T\u00ednh \u0111\u1ed3ng nh\u1ea5t c\u1ee7a danh m\u1ee5c s\u1ea3n ph\u1ea9m s\u1ebd \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c li\u00ean k\u1ebft ch\u1eb7t ch\u1ebd v\u1edbi nhau. Tuy nhi\u00ean, t\u00ednh \u0111\u1ed3ng nh\u1ea5t c\u00f3 th\u1ec3 ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u01b0 th\u1ef1c tr\u1ea1ng t\u00e0i ch\u00ednh c\u00f4ng ty, l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng, m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u,&#8230;<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">V\u00ed d\u1ee5 c\u1ee5 th\u1ec3, \u0111\u1ed1i v\u1edbi nh\u1eefng c\u00f4ng ty m\u1edbi th\u00e0nh l\u1eadp, vi\u1ec7c kinh doanh m\u1ed9t ho\u1eb7c nhi\u1ec1u d\u00f2ng s\u1ea3n ph\u1ea9m s\u1ebd c\u00f3 t\u00ednh t\u01b0\u01a1ng \u0111\u1ed3ng cao h\u01a1n so v\u1edbi c\u00f4ng ty \u0111\u00e3 ho\u1ea1t \u0111\u1ed9ng l\u00e2u n\u0103m kinh doanh nhi\u1ec1u m\u1eb7t h\u00e0ng. Tuy nhi\u00ean, n\u1ebfu c\u00f4ng ty c\u00f3 ngu\u1ed3n v\u1ed1n t\u00e0i ch\u00ednh m\u1ea1nh v\u00e0 \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 hi\u1ec7u qu\u1ea3 th\u00ec vi\u1ec7c qu\u1ea3n l\u00fd danh m\u1ee5c s\u1ebd \u0111\u1ed3ng b\u1ed9, khoa h\u1ecdc v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ki\u1ec3m so\u00e1t doanh thu: T\u00ednh \u201ctri\u1ec7t ti\u00eau\u201d (Market Cannibalization \u2013 T\u01b0\u1edbc \u0111o\u1ea1t doanh thu) lu\u00f4n t\u1ed3n t\u1ea1i trong vi\u1ec7c ph\u00e2n ph\u1ed1i b\u00e1n l\u1ebb. Khi m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi ra \u0111\u1eddi, doanh thu c\u1ee7a s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3 s\u1ebd c\u00f3 s\u1ef1 thay \u0111\u1ed5i. \u0110i\u1ec1u n\u00e0y s\u1ebd l\u00e0m s\u1ee9c ti\u00eau th\u1ee5 b\u1ecb \u1ea3nh h\u01b0\u1edfng. X\u00e9t v\u1ec1 t\u1ed5ng th\u1ec3, khi doanh thu kh\u00f4ng t\u0103ng nhi\u1ec1u trong khi chi ph\u00ed c\u01a1 h\u1ed9i m\u1edbi cao s\u1ebd k\u00e9o theo to\u00e0n ng\u00e0nh h\u00e0nh ph\u1ea3i ch\u1ecbu \u1ea3nh h\u01b0\u1edfng. V\u00ec v\u1eady, n\u1ebfu kh\u00f4ng qu\u1ea3n l\u00fd danh m\u1ee5c s\u1ea3n ph\u1ea9m t\u1ed1t, ban l\u00e3nh \u0111\u1ea1o s\u1ebd g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c \u0111o l\u01b0\u1eddng chi ti\u1ebft hi\u1ec7u qu\u1ea3 kinh doanh th\u1ef1c t\u1ebf c\u1ee7a m\u1ed7i s\u1ea3n ph\u1ea9m<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Chuy\u00ean nghi\u1ec7p h\u00f3a doanh nghi\u1ec7p: Danh m\u1ee5c s\u1ea3n ph\u1ea9m ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng trong m\u00f4 h\u00ecnh kinh doanh v\u00e0 l\u00e0 t\u1eadp h\u1ee3p con c\u1ee7a Marketing Mix. Khi qu\u1ea3n l\u00fd t\u1ed1t danh m\u1ee5c s\u1ea3n ph\u1ea9m s\u1ebd gi\u00fap n\u00e2ng cao t\u00ednh chuy\u00ean nghi\u1ec7p c\u1ee7a c\u00f4ng ty \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng kinh doanh: Khi quy tr\u00ecnh qu\u1ea3n l\u00fd \u0111\u01b0\u1ee3c ho\u00e0n thi\u1ec7n, \u0111\u1ed3ng ngh\u0129a v\u1edbi hi\u1ec7u qu\u1ea3 s\u1ea3n xu\u1ea5t s\u1ebd \u0111\u01b0\u1ee3c n\u00e2ng cao h\u01a1n v\u00e0 ti\u1ebft ki\u1ec7m t\u1ed1i \u0111a c\u00e1c chi ph\u00ed c\u1ee7a s\u1ea3n ph\u1ea9m b\u1ecb h\u01b0, t\u1ed3n kho. T\u1eeb \u0111\u00f3, k\u1ebft qu\u1ea3 kinh doanh s\u1ebd \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n h\u01a1n m\u1ed9t c\u00e1ch \u0111\u00e1ng k\u1ec3<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">H\u1ea1n ch\u1ebf r\u1ee7i ro c\u1ee7a s\u1ea3n ph\u1ea9m:Khi c\u00f3 s\u1ef1 hi\u1ec3u bi\u1ebft, n\u1eafm b\u1eaft r\u00f5 v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 x\u00e1c \u0111\u1ecbnh \u0111\u00fang l\u1ed9 tr\u00ecnh s\u1ea3n ph\u1ea9m s\u1ebd h\u1ea1n ch\u1ebf \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 r\u1ee7i ro, th\u1ea5t b\u1ea1i. Vi\u1ec7c qu\u1ea3n l\u00fd danh m\u1ee5c s\u1ea3n ph\u1ea9m t\u1ed1t s\u1ebd l\u00e0m gi\u1ea3m thi\u1ec3u \u0111\u00e1ng k\u1ec3 v\u1ea5n \u0111\u1ec1 n\u00e0y<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/atalink.com\/giai-phap-quan-ly-mua-hang\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"aligncenter wp-image-8415 size-full\" src=\"https:\/\/vietnam.atalink.com\/blog\/wp-content\/uploads\/2023\/04\/Banner_Tim_Hieu_Khai_Niem_Category_Management_Muc_2_5-1.png\" alt=\"\" width=\"1536\" height=\"396\" srcset=\"https:\/\/vietnam.atalink.com\/blog\/wp-content\/uploads\/2023\/04\/Banner_Tim_Hieu_Khai_Niem_Category_Management_Muc_2_5-1.png 1536w, https:\/\/vietnam.atalink.com\/blog\/wp-content\/uploads\/2023\/04\/Banner_Tim_Hieu_Khai_Niem_Category_Management_Muc_2_5-1-300x77.png 300w, https:\/\/vietnam.atalink.com\/blog\/wp-content\/uploads\/2023\/04\/Banner_Tim_Hieu_Khai_Niem_Category_Management_Muc_2_5-1-1024x264.png 1024w, https:\/\/vietnam.atalink.com\/blog\/wp-content\/uploads\/2023\/04\/Banner_Tim_Hieu_Khai_Niem_Category_Management_Muc_2_5-1-768x198.png 768w, https:\/\/vietnam.atalink.com\/blog\/wp-content\/uploads\/2023\/04\/Banner_Tim_Hieu_Khai_Niem_Category_Management_Muc_2_5-1-696x179.png 696w, https:\/\/vietnam.atalink.com\/blog\/wp-content\/uploads\/2023\/04\/Banner_Tim_Hieu_Khai_Niem_Category_Management_Muc_2_5-1-1068x275.png 1068w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/a><\/p>\n<h2><b>3. C\u00e1c giai \u0111o\u1ea1n trong vi\u1ec7c qu\u1ea3n l\u00fd danh m\u1ee5c s\u1ea3n ph\u1ea9m<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 ho\u00e0n thi\u1ec7n vi\u1ec7c qu\u1ea3n l\u00fd danh m\u1ee5c s\u1ea3n ph\u1ea9m, b\u1ea1n n\u00ean th\u1ef1c hi\u1ec7n th\u00f4ng qua c\u00e1c giai \u0111o\u1ea1n c\u1ee7a quy tr\u00ecnh c\u1ee5 th\u1ec3 nh\u01b0 sau.\u00a0<\/span><\/p>\n<figure id=\"attachment_7850\" aria-describedby=\"caption-attachment-7850\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"wp-image-7850 size-full\" src=\"https:\/\/vietnam.atalink.com\/blog\/wp-content\/uploads\/2022\/12\/Mot-so-giai-doan-trien-khai-trong-viec-quan-ly-danh-muc-san-pham-1.jpg\" alt=\"Qu\u1ea3n l\u00fd danh m\u1ee5c\" width=\"800\" height=\"450\" srcset=\"https:\/\/vietnam.atalink.com\/blog\/wp-content\/uploads\/2022\/12\/Mot-so-giai-doan-trien-khai-trong-viec-quan-ly-danh-muc-san-pham-1.jpg 800w, https:\/\/vietnam.atalink.com\/blog\/wp-content\/uploads\/2022\/12\/Mot-so-giai-doan-trien-khai-trong-viec-quan-ly-danh-muc-san-pham-1-300x169.jpg 300w, https:\/\/vietnam.atalink.com\/blog\/wp-content\/uploads\/2022\/12\/Mot-so-giai-doan-trien-khai-trong-viec-quan-ly-danh-muc-san-pham-1-768x432.jpg 768w, https:\/\/vietnam.atalink.com\/blog\/wp-content\/uploads\/2022\/12\/Mot-so-giai-doan-trien-khai-trong-viec-quan-ly-danh-muc-san-pham-1-696x392.jpg 696w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-7850\" class=\"wp-caption-text\">M\u1ed9t s\u1ed1 giai \u0111o\u1ea1n tri\u1ec3n khai trong vi\u1ec7c qu\u1ea3n l\u00fd danh m\u1ee5c s\u1ea3n ph\u1ea9m<\/figcaption><\/figure>\n<h3><b>3.1. X\u00e1c \u0111\u1ecbnh c\u01a1 h\u1ed9i\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u1ede giai \u0111o\u1ea1n n\u00e0y, b\u1ea1n c\u1ea7n \u0111\u1eb7t ra chi ti\u1ebft v\u1ec1 th\u00f4ng s\u1ed1 cho danh m\u1ee5c d\u1ef1a tr\u00ean h\u00e0nh vi ti\u00eau d\u00f9ng c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u1ed3ng th\u1eddi gi\u00fap kh\u00e1ch h\u00e0ng \u0111i\u1ec1u h\u01b0\u1edbng v\u1ec1 danh m\u1ee5c th\u00f4ng qua vi\u1ec7c l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m v\u00e0 ph\u00e2n kh\u00fac kh\u00e1c nhau. T\u1eeb \u0111\u00f3, x\u00e1c \u0111\u1ecbnh c\u1ee5 th\u1ec3 v\u1ec1 c\u00e1c c\u01a1 h\u1ed9i c\u1ee5 th\u1ec3 v\u00e0 \u0111\u01b0a ra nh\u1eefng \u0111\u00e1nh gi\u00e1 vai tr\u00f2, theo d\u00f5i hi\u1ec7u su\u1ea5t, \u0111\u1eb7t ra c\u00e1c ti\u00eau chu\u1ea9n v\u00e0 m\u1ee5c ti\u00eau cho danh m\u1ee5c.\u00a0<\/span><\/p>\n<h3><b>3.2. Ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u nh\u1ea5t, b\u1ea1n c\u1ea7n ph\u1ea3i ph\u00e2n t\u00edch c\u1ee5 th\u1ec3 v\u1ec1 c\u00e1c m\u1ee5c ti\u00eau v\u00e0 \u0111\u01b0a ra k\u1ebf ho\u1ea1ch c\u1ee5 th\u1ec3. M\u1ed9t s\u1ed1 n\u1ed9i dung c\u1ea7n ch\u00fa \u00fd nh\u01b0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng, t\u0103ng th\u1ecb ph\u1ea7n, t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp,&#8230;v\u00e0 ti\u1ebfn h\u00e0nh x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p.\u00a0<\/span><\/p>\n<h3><b>3.3. \u0110\u01b0a ra gi\u1ea3i ph\u00e1p m\u1edbi\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0110\u1ed1i v\u1edbi giai \u0111o\u1ea1n n\u00e0y, b\u1ea1n n\u00ean t\u00ecm hi\u1ec3u chi ti\u1ebft v\u1ec1 c\u00e1ch th\u1ee9c \u0111\u1ec3 \u0111\u01b0a nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ho\u1ea1t \u0111\u1ed9ng ch\u00ednh th\u1ee9c. \u0110\u1eb7t ra c\u00e1c h\u00e0nh \u0111\u1ed9ng r\u00f5 r\u00e0ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n cho chi\u1ebfn l\u01b0\u1ee3c danh m\u1ee5c. B\u00ean c\u1ea1nh \u0111\u00f3, xem x\u00e9t v\u00e0 t\u00ecm ki\u1ebfm c\u00e1c gi\u1ea3i ph\u00e1p c\u1ee5 th\u1ec3 \u0111\u1ec3 c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m, v\u1ecb tr\u00ed s\u1ea3n ph\u1ea9m (trong danh m\u1ee5c), ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 ph\u01b0\u01a1ng ph\u00e1p cung \u1ee9ng.\u00a0<\/span><\/p>\n<h3><b>3.4. Qu\u1ea3n l\u00fd &amp; T\u1ed1i \u01b0u\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Cu\u1ed1i c\u00f9ng l\u00e0 giai \u0111o\u1ea1n qu\u1ea3n l\u00fd, th\u1ef1c hi\u1ec7n c\u00e1c n\u1ed9i dung v\u00e0 m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1eb7t ra trong k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u01b0a ra tr\u01b0\u1edbc \u0111\u00f3 theo m\u1ed9t chu k\u1ef3. Sau \u0111\u00f3, b\u1ea1n c\u1ea7n ph\u1ea3i \u0111\u00e1nh gi\u00e1, xem x\u00e9t v\u00e0 \u0111i\u1ec1u ch\u1ec9nh quy tr\u00ecnh sao cho ph\u00f9 h\u1ee3p nh\u1ea5t. \u1ede b\u01b0\u1edbc n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c c\u00e1c k\u1ebft qu\u1ea3 v\u00e0 s\u1eeda \u0111\u1ed5i quy tr\u00ecnh khi quay l\u1ea1i c\u00e1c b\u01b0\u1edbc \u0111\u1ea7u.\u00a0<\/span><\/p>\n<h2><b>4. L\u01b0u \u00fd trong ho\u1ea1t \u0111\u1ed9ng qu\u1ea3n l\u00fd danh m\u1ee5c<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Trong qu\u00e1 tr\u00ecnh qu\u1ea3n l\u00fd danh m\u1ee5c, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u1ee9ng d\u1ee5ng th\u00eam m\u1ed9t s\u1ed1 c\u00e1c c\u00f4ng c\u1ee5, c\u00f4ng ngh\u1ec7 \u0111\u1ec3 t\u0103ng th\u00eam hi\u1ec7u su\u1ea5t ho\u1ea1t \u0111\u1ed9ng.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Open to Buy Plan (OTB<\/b><span style=\"font-weight: 400;\">): C\u00f4ng c\u1ee5 quan tr\u1ecdng v\u00e0 ti\u1ec7n \u00edch trong vi\u1ec7c x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch v\u00e0 qu\u1ea3n l\u00fd nh\u1eefng h\u00e0ng h\u00f3a t\u1ed3n kho. K\u1ebf ho\u1ea1ch OTB th\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n trong th\u1eddi gian kho\u1ea3ng 6 th\u00e1ng. N\u00f3 s\u1ebd \u0111\u01b0a ra s\u1ed1 li\u1ec7u c\u1ee5 th\u1ec3 v\u1ec1 m\u1ee9c gi\u00e1 \u0111\u1ec3 mua s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng \u1ee9ng v\u1edbi kho\u1ea3ng th\u1eddi gian 6 th\u00e1ng. \u0110i\u1ec1u n\u00e0y nh\u1eb1m gi\u00fap cho c\u00e1c doanh nghi\u1ec7p c\u00f3 \u0111\u1ea7y \u0111\u1ee7 s\u1ed1 l\u01b0\u1ee3ng h\u00e0ng h\u00f3a t\u1ed3n kho cho m\u1ee9c doanh s\u1ed1 d\u1ef1 ki\u1ebfn.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Google Trends: <\/b><span style=\"font-weight: 400;\">\u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 c\u00f4ng c\u1ee5 h\u1eefu \u00edch \u0111\u1ec3 gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb s\u1eed d\u1ee5ng v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng h\u01a1n. C\u00f4ng c\u1ee5 n\u00e0y s\u1ebd gi\u00fap cho nh\u00e0 qu\u1ea3n l\u00fd danh m\u1ee5c ho\u1eb7c ng\u01b0\u1eddi mua h\u00e0ng t\u00ecm ki\u1ebfm c\u1ee5 th\u1ec3 c\u00e1c xu h\u01b0\u1edbng trong danh m\u1ee5c t\u01b0\u01a1ng \u1ee9ng v\u1edbi h\u1ecd. \u0110\u1ed3ng th\u1eddi, n\u00f3 c\u00f3 th\u1ec3 g\u1ee3i \u00fd cho c\u00e1c nh\u00e3n hi\u1ec7u l\u1ef1a ch\u1ecdn \u0111\u1eb7c \u0111i\u1ec3m h\u00e0ng h\u00f3a ph\u00f9 h\u1ee3p nh\u1ea5t.\u00a0<\/span><\/li>\n<\/ul>\n<h2><b>5. T\u1ed5ng k\u1ebft<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">T\u00f3m l\u1ea1i, kh\u00e1i ni\u1ec7m n\u00e0y hi\u1ec7n nay \u1edf t\u1ea1i Vi\u1ec7t Nam v\u1eabn c\u00f2n kh\u00e1 m\u1edbi l\u1ea1. Vi\u1ec7c \u1ee9ng d\u1ee5ng th\u1ef1c ti\u1ec5n ph\u01b0\u01a1ng ph\u00e1p <strong>Category Management<\/strong> trong v\u1ea5n \u0111\u1ec1 mua s\u1eafm \u0111\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 mua h\u00e0ng v\u00e0 t\u1ea1o s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 nh\u00e0 cung c\u1ea5p. Th\u1ef1c t\u1ebf, khi \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y hi\u1ec7u qu\u1ea3 s\u1ebd mang \u0111\u1ebfn nh\u1eefng l\u1ee3i \u00edch l\u1edbn gi\u1eefa c\u00e1c b\u00ean \u0111\u1ed3ng tham gia. Hy v\u1ecdng nh\u1eefng th\u00f4ng tin cung c\u1ea5p trong b\u00e0i vi\u1ebft s\u1ebd mang \u0111\u1ebfn gi\u00e1 tr\u1ecb tham kh\u1ea3o cho b\u1ea1n trong qu\u00e1 tr\u00ecnh t\u00ecm hi\u1ec3u v\u1ec1 qu\u1ea3n l\u00fd danh m\u1ee5c (Category Management).<\/span><\/p>\n<p>N\u1ebfu b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t gi\u1ea3i ph\u00e1p gi\u00fap t\u1ed1i \u01b0u h\u00f3a qu\u1ea3n l\u00fd danh m\u1ee5c, <strong><span style=\"text-decoration: underline;\"><a href=\"https:\/\/atalink.com\/\">ATALINK<\/a><\/span><\/strong> l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn b\u1ea1n kh\u00f4ng n\u00ean b\u1ecf qua. Danh m\u1ee5c s\u1ea3n ph\u1ea9m t\u1ea1i ATALINK \u0111\u01b0\u1ee3c chu\u1ea9n h\u00f3a theo ti\u00eau chu\u1ea9n qu\u1ed1c t\u1ebf, gi\u00fap vi\u1ec7c qu\u1ea3n l\u00fd tr\u1edf n\u00ean \u0111\u01a1n gi\u1ea3n v\u00e0 ti\u1ec7n l\u1ee3i v\u1edbi kh\u1ea3 n\u0103ng ph\u00e2n c\u1ea5p l\u00ean \u0111\u1ebfn 5 c\u1ea5p b\u1eadc. Gi\u1ea3i ph\u00e1p n\u00e0y kh\u00f4ng ch\u1ec9 g\u00f3p ph\u1ea7n t\u1ed1i \u01b0u chi ph\u00ed m\u00e0 c\u00f2n gia t\u0103ng doanh s\u1ed1 cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n<p><a href=\"https:\/\/atalink.com\/giai-phap-quan-ly-mua-hang\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"aligncenter wp-image-8415 size-full\" src=\"https:\/\/vietnam.atalink.com\/blog\/wp-content\/uploads\/2023\/04\/Banner_Tim_Hieu_Khai_Niem_Category_Management_Muc_2_5-1.png\" alt=\"\" width=\"1536\" height=\"396\" srcset=\"https:\/\/vietnam.atalink.com\/blog\/wp-content\/uploads\/2023\/04\/Banner_Tim_Hieu_Khai_Niem_Category_Management_Muc_2_5-1.png 1536w, https:\/\/vietnam.atalink.com\/blog\/wp-content\/uploads\/2023\/04\/Banner_Tim_Hieu_Khai_Niem_Category_Management_Muc_2_5-1-300x77.png 300w, https:\/\/vietnam.atalink.com\/blog\/wp-content\/uploads\/2023\/04\/Banner_Tim_Hieu_Khai_Niem_Category_Management_Muc_2_5-1-1024x264.png 1024w, https:\/\/vietnam.atalink.com\/blog\/wp-content\/uploads\/2023\/04\/Banner_Tim_Hieu_Khai_Niem_Category_Management_Muc_2_5-1-768x198.png 768w, https:\/\/vietnam.atalink.com\/blog\/wp-content\/uploads\/2023\/04\/Banner_Tim_Hieu_Khai_Niem_Category_Management_Muc_2_5-1-696x179.png 696w, https:\/\/vietnam.atalink.com\/blog\/wp-content\/uploads\/2023\/04\/Banner_Tim_Hieu_Khai_Niem_Category_Management_Muc_2_5-1-1068x275.png 1068w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e1c t\u00ednh n\u0103ng qu\u1ea3n l\u00fd danh m\u1ee5c s\u1ea3n ph\u1ea9m mua h\u00e0ng tr\u1ef1c tuy\u1ebfn gi\u00fap \u00edch cho ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a doanh nghi\u1ec7p nh\u01b0 th\u1ebf n\u00e0o?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Qu\u1ea3n l\u00fd danh m\u1ee5c s\u1ea3n ph\u1ea9m c\u1ea7n b\u00e1n tr\u1ef1c tuy\u1ebfn m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, ti\u1ec7n l\u1ee3i v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">N\u00e2ng cao m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u, gia t\u0103ng doanh s\u1ed1<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u01a1n gi\u1ea3n, ti\u1ec7n l\u1ee3i trong vi\u1ec7c kh\u1edfi t\u1ea1o v\u00e0 \u0111\u1ed3ng b\u1ed9 d\u1eef li\u1ec7u gi\u1eefa Doanh nghi\u1ec7p, Kh\u00e1ch h\u00e0ng, v\u00e0 Nh\u00e0 ph\u00e2n ph\u1ed1i. T\u1eeb \u0111\u00f3, h\u1ea1n ch\u1ebf \u0111\u1ebfn 99,9% sai s\u00f3t th\u00f4ng tin trong qu\u00e1 tr\u00ecnh nh\u1eadp li\u1ec7u<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Danh m\u1ee5c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c chu\u1ea9n h\u00f3a theo ti\u00eau chu\u1ea9n qu\u1ed1c t\u1ebf<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">S\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c x\u00e1c th\u1ef1c ngu\u1ed3n g\u1ed1c, xu\u1ea5t x\u1ee9<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">H\u00ecnh \u1ea3nh \u0111\u01b0\u1ee3c chu\u1ea9n h\u00f3a<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Th\u00f4ng tin m\u00f4 t\u1ea3 thu\u1ed9c t\u00ednh, t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m, m\u00e3 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c chu\u1ea9n h\u00f3a<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p d\u1ec5 d\u00e0ng truy xu\u1ea5t ngu\u1ed3n g\u1ed1c s\u1ea3n ph\u1ea9m nh\u1eb1m \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m lu\u00f4n \u0111\u01b0\u1ee3c ki\u1ec3m so\u00e1t nghi\u00eam ng\u1eb7t trong to\u00e0n b\u1ed9 chu\u1ed7i cung \u1ee9ng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u1ec5 d\u00e0ng thi\u1ebft l\u1eadp y\u00eau c\u1ea7u b\u00e1o gi\u00e1 ho\u1eb7c \u0111\u01a1n mua h\u00e0ng th\u00f4ng qua t\u1eadp h\u1ee3p c\u00e1c s\u1ea3n ph\u1ea9m trong danh m\u1ee5c<\/span><\/li>\n<\/ul>\n<p>T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00e1ch ATALINK gi\u00fap qu\u1ea3n l\u00fd danh m\u1ee5c s\u1ea3n ph\u1ea9m t\u1ed1i \u01b0u v\u00e0 c\u00e1c t\u00ednh n\u0103ng n\u1ed5i b\u1eadt kh\u00e1c c\u1ee7a Gi\u1ea3i ph\u00e1p qu\u1ea3n l\u00fd Mua h\u00e0ng Atalink t\u1ea1i: <span style=\"text-decoration: underline;\"><a href=\"https:\/\/atalink.com\/giai-phap-quan-ly-mua-hang\/\" target=\"_blank\" rel=\"noopener\">https:\/\/atalink.com\/giai-phap-quan-ly-mua-hang\/<\/a><\/span><\/p>\n<p>Li\u00ean h\u1ec7 ngay v\u1edbi ATALINK \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u nh\u1ea5t d\u00e0nh cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n!<\/p>\n<div dir=\"auto\" style=\"text-align: left;\">\n<div dir=\"auto\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/div>\n<div dir=\"auto\"><strong>ATALINK &#8211; Gi\u1ea3i ph\u00e1p Qu\u1ea3n tr\u1ecb chu\u1ed7i cung \u1ee9ng h\u1ee3p nh\u1ea5t<\/strong><\/div>\n<div dir=\"auto\">\u272a Hotline: <strong>1800 555 540<\/strong> (Mi\u1ec5n ph\u00ed)<br \/>\n\u272a Email: contact@atalink.vn<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hi\u1ec7n nay, thu\u1eadt ng\u1eef Category Management c\u00f2n kh\u00e1 m\u1edbi m\u1ebb t\u1ea1i Vi\u1ec7t Nam. Kh\u00e1i ni\u1ec7m n\u00e0y c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01a1n gi\u1ea3n l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn m\u1edbi trong vi\u1ec7c t\u1ed5 ch\u1ee9c mua h\u00e0ng \u0111\u1ed1i v\u1edbi t\u1ed5 ch\u1ee9c kinh doanh. \u0110\u1ec3 t\u00ecm hi\u1ec3u c\u1ee5 th\u1ec3 h\u01a1n v\u1ec1 kh\u00e1i ni\u1ec7m qu\u1ea3n l\u00fd danh m\u1ee5c n\u00e0y, m\u1eddi b\u1ea1n tham [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8207,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[82],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v17.8 (Yoast SEO v19.11) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>T\u00ecm hi\u1ec3u v\u1ec1 Category Management - Qu\u1ea3n l\u00fd danh m\u1ee5c trong mua h\u00e0ng<\/title>\n<meta name=\"description\" content=\"Category Management ngh\u0129a l\u00e0 g\u00ec? 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